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Muhammad Mujtaba

Muhammad Mujtaba is a Senior CRM & ERP Systems Specialist at TheSportsAngel, focusing on CRM architecture, workflow automation, data governance, and integrations. With over 5 years of software engineering experience and more than 3 years working deeply with enterprise platforms like NetSuite and API-driven systems, Muhammad writes actionable, technical content that helps teams design scalable CRM systems, eliminate data issues, and build efficient automation. His work bridges business needs and technical implementation from mapping complex data structures to engineering high‑performance dashboards  making CRM systems easier to adopt and more strategically valuable for businesses.

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Muhammad’s work centers on turning chaotic data structures into strategic assets. His core expertise includes:

  • ERP Mastery: Deep-tier NetSuite implementation, SuiteScript, and workflow optimization.

  • CRM Architecture: Building scalable Salesforce integrations that unify sales and operational data.

  • Automation Engineering: Reducing manual overhead through API-driven ecosystems (Celigo, EDI, REST/SOAP).

  • Data Strategy: Transforming raw operational data into actionable business intelligence through custom dashboards and modeling.

Why I Write ? I believe that technology should serve the business, not complicate it. Too many teams struggle with ‘spreadsheet thinking’ in a relational world, leading to fragmented data and lost revenue. I write to help engineering and operations teams design systems that are easier to adopt, more resilient to scale, and more strategically valuable

Areas of Expertise

  • NetSuite ERP Implementation & Customization: SuiteScript, SuiteFlow, SuiteBuilder, SuiteAnalytics, SDF, SuiteLet, Saved Searches

  • Integrations & Automation: Salesforce, Shopify, Celigo, EDI, SOAP & REST APIs, XML/JSON

  • Business Operations Optimization: Financial Management, Order to Cash, Procure to Pay, Inventory & Warehouse Management, Planning & Budgeting, Fixed Assets

  • Data Analysis & Reporting: Tableau, Custom Dashboards, BI Integration, Data Modeling, KPI Reporting

  • Software Development: JavaScript, Python, HTML, CSS, JQuery

  • Database Management: MySQL, PostgreSQL, DBMS/SQL

  • Cloud & DevOps: AWS (EC2, S3, RDS), CI/CD Pipelines, Git/Github

Career Experience

Salora ERP | NetSuite Developer
Dec 2024 – Present | Denver, CO | Remote

  • Develop and customize NetSuite ERP solutions for enterprise clients.

  • Integrate ERP systems with third-party applications to automate workflows.

  • Optimize dashboards, reports, and workflows for actionable insights.

Cedar Financial | NetSuite Developer
Apr 2024 – Mar 2025 | Calabasas, CA | Remote

  • Managed full NetSuite platform implementation and optimization.

  • Developed custom SuiteScript and SuiteFlow solutions, enhancing efficiency by 35%.

  • Integrated NetSuite with Salesforce and other platforms for seamless data flow.

Lucrum ERP | Senior Software Engineer
May 2023 – May 2024 | Lahore, Pakistan

  • Spearheaded NetSuite customizations and third-party integrations.

  • Created optimized workflows, scripts, and dashboards for client-specific needs.

TransData | Software Engineer
Jan 2022 – Apr 2023 | Lahore, Pakistan

  • Designed full-stack applications using Python/Django and front-end frameworks (React.js, Vue.js).

  • Integrated NetSuite APIs for ERP functionality and workflow automation.

Phunware | Software Engineer
Jan 2021 – Dec 2021 | Austin, TX | Remote

  • Built interactive web applications and data visualization tools using Django, React, Plotly, and Dash.

  • Developed web scraping and ML/NLP solutions for client data insights.

WorkMagic, LLC | Associate Software Engineer
Jan 2020 – Dec 2020 | Miami, FL | Remote

  • Led development of web applications, AWS migration, and CI/CD automation.

  • Mentored junior developers and maintained high-quality code standards.

Certifications

  • Celigo Builder Core Certification – Celigo (Oct 2025 – Oct 2026)

  • NetSuite Certified SuiteFoundation – NetSuite (Feb 2025)

  • Basics of NetSuite – Great Learning

  • IBM Data Science Methodology & Tools for Data Science – IBM

Key Achievements

  • Led NetSuite ERP implementation for HR & payroll clients, reducing processing time by 30%.

  • Integrated NetSuite with multiple platforms, decreasing manual work by 40%.

  • Optimized system performance, improving operational efficiency by 35%.

  • Delivered role-specific dashboards and reports for sales, finance, and management teams.