Smith Publicity, Inc.

Smith Publicity, Inc. is an established book publicity and marketing firm helping authors, publishers, entrepreneurs, executives, speakers, academics, and subject-matter experts increase visibility for their books, ideas, and professional brands. Founded in 1997 and headquartered in Cherry Hill, New Jersey, Smith Publicity has decades of experience developing customized publicity strategies designed to connect books and authors with relevant media audiences.

The company specializes in strategic book marketing, author promotion, media relations, and publicity campaigns for a wide variety of authors and publishing professionals. Smith Publicity works with debut authors, experienced writers, business leaders, experts, publishers, and other professionals who want to build awareness around their books while strengthening their credibility and public presence. Campaigns are developed according to each client’s goals, audience, subject matter, platform, and opportunities within the current media landscape.

A major part of Smith Publicity’s approach is identifying compelling and newsworthy angles that can position authors as valuable sources for journalists, editors, producers, bloggers, podcasters, and other media professionals. Publicity outreach can include opportunities across television, radio, newspapers, magazines, digital publications, blogs, podcasts, and other relevant media channels. The goal is not simply to promote a book, but also to help authors communicate their expertise, ideas, experiences, and stories to audiences who are most likely to be interested.
Smith Publicity provides comprehensive publicity campaigns as well as targeted book marketing and consulting services. Its experience includes nonfiction book promotion, business book marketing, self-help book promotion, publicity support for publishers, author branding, thought-leadership positioning, media outreach, social media guidance, platform development, and strategic marketing consultation. The company also helps authors prepare themselves, their books, and their professional platforms for greater media attention.

Collaboration and communication are important parts of the Smith Publicity process. Clients work with experienced publicity professionals who develop media strategies, create pitches, identify opportunities, communicate with media contacts, track campaign activity, and provide regular updates. This personalized approach allows campaigns to evolve as media interest, current events, industry conversations, and promotional opportunities develop.